Health Care Marketing : Tools and Techniques (9780763763275)

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

Product details

• Format Paperback | 311 pages
• Dimensions 154.94 x 231.14 x 22.86mm | 571g
• Publication date 13 Mar 2009
• Publisher Jones and Bartlett Publishers, Inc
• Publication City/Country Sudbury, United States
• Language English
• Edition Revised
• Edition Statement 3rd Revised edition
• Illustrations note black & white tables, figures
• ISBN10 0763763276
• ISBN13 9780763763275
• Bestsellers rank 2,333,488

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