Understanding Ethnic Media : Producers, Consumers, and Societies (9781412959131)

At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape.

Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.

Product details

• Format Paperback | 336 pages
• Dimensions 177 x 254 x 17.78mm | 590g
• Publication date 18 Aug 2010
• Publisher SAGE Publications Inc
• Publication City/Country Thousand Oaks, United States
• Language English
• ISBN10 1412959136
• ISBN13 9781412959131
• Bestsellers rank 2,491,709

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